top of page


They’re called Shudu, Margot or Lil Miquela. You will never see them on red carpets but only on social media considering the fact that they are computer-generated. #digitalmodels #notreal

Have we reached the point where we are not amazed anymore by the woman beauty? Any disenchantment going on in the fashion industry? Or is it looking at the real women that we were able to create the perfect avatar? So perfect that even Naomi Campbell and Tyra Banks thought one of them was real when she posted “Sometimes rare beauty leaves us speechless”.

How the robots will shape the future of fashion

We were all speechless when Balmain released these models as their new brand ambassadors on Instagram. Incredible, this could be the future of fashion! Being more realistic, Kendal, Maria Carla and Karlie are safe. But tomorrow we might use these technics and digitalize the human models to work from distance and go faster, cheaper, shooting a look from a digital studio. Those days when Christy and Linda Evangelista wouldn’t wake up for less than $10,000 a day are over! The father of Shudu, the British visual artist Cameron-James Wilson made more flexible creatures…

Beautiful but not only!

Take the first computer generated influencer, also singer and model; Lil Miquela raises the voice of Black Lives Matters to her 1.5 million followers. In this era of technology and globalisation, the new generation of supermodels is diverse, regardless of race, background and culture. When the real supermodels are mostly western, the digital science fills the gap.

The flip side is that, here, of course the body image is surreal and distorts (again and again) the perception of beauty. When 80% of women say that the images of women on television and in movies, fashion magazines, and advertising makes them feel insecure. Hold on, it is only the beginning…

bottom of page