BLOG | Anaïs Godard

CYBER BEAUTY

They’re called Shudu, Margot or Lil Miquela. You will never see them on red carpets but only on social media considering the fact that...

PURPLE REIGN

French women go down the streets to defend their fundamental rights in mass, and they all wore purple. On November 24th 2018, tens of...

Live her story

New compelling contents trigger empathy to empower women by leveraging the transformative power of VR. The consumer wants to be part of...

RUN with HER

Amidst humiliating political scandals (e.g. Kavanaugh) Women are unionizing. While the authorities are threatening to roll back workers...

FEmtech

A rise of apps that are changing how women handle their health. Digital contraceptives, fertility & nursing care, periods tracker,...

SIXTIES REVIVAL

DIOR took over the Rodin Museum reviving the spirit of May 68, transforming the museum pasted in feminist slogans, torn up women’s...

Pink tax? k, bye.

Companies are finally catching up with the fact that charging women more is bad for them. A lot of women still do not realize they pay...

NO BOYS ALLOWED, the new co-working rule

Part women’s social club, part co- working studio, part beauty- wellness space; empowering spaces for women are popping up and are more...

take back the streets

Spotlight on a global street art movement against harassment and sexual violence against women, joined by famous and anonymous artists...

The She-shed

AKA the new man cave, for her. As Women report being worn out at home and stressed at work, they're turning to new ways to escape — in...

CLOSET FEMINISTS

Brands are surfing on the Weinstein wave selling feminist clothing. And it works. A full blown explosion. Between January 1st and January...