Anaïs Godard

Storyteller & Semiotician, Founder of the NWLA Trend•Lab

"I believe Innovation comes from a human place. It is linked to a human experience. And human experiences happen through engaging with the arts." Anaïs.

Anaïs belongs to a new generation of socially conscious artists who leverage technology, storytelling and cultural insights to create thought-provoking contents and immersive experiences.

Holding a Masters in Journalism and a Masters in Semiotics, Anaïs specializes in trend forecasting. Her research thesis explored the impact of immersive storytelling on society at large and the female representation in the media.


Anaïs' career spanned the entertainment industries. Her 9+ year experience as a writer and producer allowed her to observe first hand the stories we told about gender in the media. 

Leveraging insights gleaned throughout her career and her passion for social impact Anaïs is today the Executive Director of The Echo Society, a non-profit organization creating transformative artistic experiences.

More of her work as an artist HERE.

Lucie Hauzay

London Correspondant, Expert in Luxury & Fashion

Lucie analysed the women representation through many different aspects in her career. From gender marketing to luxury sales for leading brands, it is through fashion that she found out her finest expression. 


After a Masters in Journalism and Semiotics, Lucie specialised in Fashion management in Paris. It is now from London, the other European hub for emerging fashion and lifestyle trends, that she contributes to the New Feminine exploration. 


Paris Correspondant, Expert in Social Insights and French Lifestyle

Strategic planner, semiotician and creative thinker, Justine is above all a curious human. Justine has always been confident with the idea that curiosity was not a bad thing. She makes it a point to meet as many people, discover as many cultures, philosophies, and above all to explore as many contradictions as she can. 

Her insatiable curiosity manifests in reading of course, but also traveling, art, cooking and her volunteer work. 

She formalized her passion for all things cultural with a Bachelor degree in Foreign Languages and a double Masters degree in Semiotics and Communication (La Sorbonne).


Her 9+ year experience in analysis and prospection landed Justine at Publicis, where she works as a strategic planner specialized in behavioral and societal analysis notably through the prism of gender.